Toys that make scents to dogs.
We developed Playology Pets – a premium, science-based dog toy brand – from the ground up. Everything from the name, to the packaging, to the brand campaign came from a big idea and culminated in a very big launch.
Building on our success in stores, we ramped up our social strategy based on the two infallible truths of social media:
People love gifs, and people love posting pictures of their dogs.
